SEO (Search Engine Optimisation)

I received a call the other day from an SEO company claiming to be able to get my business to the first page of Google for the industry my business is in.  "Really" I replied.  So I typed in SEO into Google while the salesperson was reading from a script and then I ask "what is your business name?" (business shall remain nameless) and then said "well I can't see your company on the first page of Google so how are you going to get my business on there?"

If you have ever done research into how to Search Engine Optimise your website, you'll find heaps of information, then more that conflicts with the first lot of information, then more again the conflicts with everything else.  Basically there are heaps of tips and tricks you can use to get good Google page rank so I want to share one of the most honest ways to get a good result.

Lets go all the way back to when Larry Page and Sergey Brin brought life to Google in the late 90's.  Back when music was still good and we all had no means to communicate as facebook had not been invented yet.  Larry & Sergey had an idea to organise the worlds information so that "we" the searcher could find what we are looking for.  So with our first words typed into Google, It just worked!! and we have been hooked ever since.  We now have the ability to find what we are looking for, everything from how to get gum out of our hair to where is Chuck Norris (almost everything).

How does this all work?  I'm not going to go into the technical aspect of Google's search in this post, but I will share with you something important that is overlooked when trying to get that page one listing for your site.  In my previous paragraph I mentioned "organise the worlds information" and this is the primary goal of Google.

So if you set out to give people information, Google in all earnest should help you do that.

Lets take a pet store for example that sells pets and pet care products.  Mr. Pet Store owner spends lots of money on his fantastic ecommerce website with 1000's of pet care products just like every other pet store in that city/state and sits back and waits for the dollars to roll in.  He now and then types into Google "pet supplies", but keeps getting his competitors sites.

Why?

Because some search terms have a lot of competition, words like "cars", "computers" and other terms that are in the top 3 searches but will not be mentioned as to keep this blog safe for young eyes.

So here is something to think about when you embark on your next website or before you consider having an SEO consultant take a look at your website.  If Mr. Pet Store Owner had created a few pages that gave you tips and information on pet care, how to groom your pets, how one product have benefits over others and any other information that a potential pet store customer may find helpful.  The website would now have useful information that Google would organise.  His competitor may have the advantage with the search "pet supplies" but Mr. Pet Store owner now has "pet care tips", "pet grooming tips".  Remember, people will always go back to a site that they got good information from.  That's why we use Google.